products.

Modelle

iCOplex

Permanent color of the latest generation.

86 Nuance with ammonia and integrated plex.

ADD

It's a color accelerator complex.

Color from 35 to 12 minutes, unparalleled results.

iBLEACHplex

Bleaching Powder and Paste able to lighten hair up to 11 and 9 tones respectively.

Formulas with integrated plex.

iSMOOTH

Latest generation straightening treatments, with home maintenance products.

LUCE

LUCE is a line of products created to “laminate" and rebuild the hair providing a long lasting result. The synergy between the products of the line will leave the hair instantly plumped, rebuilt, and laminated thanks to the action of keratin, ceramides and collagen. 

iPIGMENTS Direct & Toner

22 Direct pigments useful for coloring e  toning.

12 Ammonia-free oxidation toner for toning, eliminating unwanted reflections and coloring.

iDEVELOP

Activators at 5, 10, 20, 30 and 40 volumes.

Glacial

Neutralizing anti-yellow shampoo. 

FOR YOU

Fire, Water, Earth and Air.

4 lines of haircare products able to satisfy every hair necessity, inspired by the 4 natural elements.